腾讯拟重金收购芬兰手游公司 巩固游戏帝国

本文摘要:One of China’s internet giants, Tencent, is near a deal to buy control of Supercell, the maker of the popular Clash of Clans game, in a transaction that would value the Finnish game company at more than $9 billion, a person briefed on the


One of China’s internet giants, Tencent, is near a deal to buy control of Supercell, the maker of the popular Clash of Clans game, in a transaction that would value the Finnish game company at more than $9 billion, a person briefed on the matter said on Wednesday.知情人士周三透漏,中国网络巨头腾讯相似达成协议并购芬兰手游公司Supercell多数股权的协议,后者是热门游戏《部落冲突》(Clash of Clans)的开发商。在该项并购中,Supercell的估值将多达90亿美元。If completed, the deal would show the growing might of China’s online behemoths. Tencent, along with Alibaba and Baidu, has become a sprawling empire of internet businesses. With a market value of about $211 billion, Tencent controls WeChat, the popular messaging service in China, as well as a number of online multiplayer games hosted through its QQ portal.这项交易一旦达成协议,将不会展示出中国网络巨头日益增长的实力。腾讯同阿里巴巴和百度一起,早已沦为了一个可观的互联网商业王国。

腾讯控股目前市值大约为2110亿美元,旗下还包括在中国颇受欢迎的即时通讯服务微信,以及在QQ平台上公布的数款网络多人游戏。A deal for Supercell would be the biggest takeover by any of China’s so-called BAT trio of Baidu, Alibaba and Tencent, according to data from Standard Poor’s Global Market Intelligence.据标准普尔全球市场情报(SP Global Market Intelligence)的数据,这项出售Supercell的交易,将不会沦为百度、阿里巴巴和腾讯——中国所谓的BAT——所已完成的仅次于的一笔并购交易。Buying Supercell, which has produced a string of mobile game hits with Clash of Clans, Hay Day and Clash Royale, would further bolster Tencent’s presence in the mobile game market. Tencent is already China’s dominant online game company, accounting for about 32 percent of revenue from the country’s online game market in 2015, according to Niko Partners, a research firm. The company also owns Riot Games, the maker of League of Legends, a blockbuster PC battle game with an estimated 98.4 million players and $150 million a month in revenue, according to SuperData Research.并购Supercell这样一家曾出产过《部落冲突》、《Hay Day》和《部落冲突:皇室战争》(Clash Royale)等多个手游的公司,将不会更进一步不断扩大腾讯目前在手机游戏市场中所占到的份额。

腾讯目前早已是在中国占到主导地位的网络游戏公司。市场研究公司Niko Partners称之为,2015年,腾讯从中国的网络游戏市场中取得的收益份额大约占到32%。


除此之外,腾讯还持有人Riot Games ——热门电脑游戏《英雄联盟》(League of Legends)的开发商——的控股权。据研究公司SuperData,《英雄联盟》大约有9840万玩家,每月收益1.5亿美元。Supercell is one of a handful of standout successes in the mobile game business, where it has proved difficult for many companies to make money — or at least to hold on to their prosperity. Clash of Clans, Supercell’s best-known game, was introduced nearly four years ago and has remained one of the most popular apps for smartphones and tablets.Supercell是少数几家在手游业务上取得成功的公司之一。很多公司都无法从手机游戏上赚——或者最少坚决到兴旺发展的时刻。

《部落冲突》作为Supercell最知名的游戏,在近四年前被引进市场,此后仍然都是在智能手机和平板电脑上最热门的游戏应用于之一。On Apple’s App Store, Clash of Clans is currently the fourth-highest-grossing app in the United States, while Clash Royale is No. 7. Both games are free, but like nearly all of the most lucrative mobile titles today, they generate revenue through microtransactions — purchases of virtual currency that help players advance more quickly.在苹果的应用于商店里,《部落冲突》目前在美国的iTunes总量排行榜上名列第四,《部落冲突:皇室战争》排序第七。

两款游戏都是免费iTunes,但像如今完全所有最赚的移动应用于一样,他们的盈利都是通过微型交易取得的——玩家通过出售虚拟世界货币,来协助自己在游戏中更慢升级。And players buy a lot of virtual goodies from Supercell. In March, the company reported revenue of $2.33 billion for 2015, up from $1.78 billion the previous year, and earnings before interest, tax, depreciation and amortization of $964 million, up from $592 million. It said at the time that it had only 180 employees, relatively few for a company of its financial scale.玩家不会从Supercell中出售许多虚拟世界的货币和装备。今年3月份,公司报告称之为2015年盈利23.3亿美元,比上一年17.8亿美元的营收有所增加。

将利息、税、保险费和摊销等包括在内,总共的收益是9.64亿美元,少于去年的5.92亿美元。而且公司回应当时只有180名雇员,以其资金规模来看人数非常精简。In April, Supercell was making just under $4 million a day in revenue from Clash of Clans, SuperData Research estimates. In 2015, Supercell introduced Clash of Clans in China.4月份,据研究公司SuperData估算,Supercell每天从《部落冲突》游戏中取得的收益将近400万美元。


2015年,Supercell将这款游戏引进了中国。Under terms of the proposed deal, Tencent would buy the roughly 73 percent stake in Supercell that is currently held by SoftBank, the Japanese telecommunications provider, said the person who was briefed and who spoke on condition of anonymity. Supercell’s founders would remain at the company.一位不愿透漏姓名的消息人士称之为,根据草拟的协议规定,腾讯不会并购日本电信运营商软银(SoftBank)旗下的Supercell大约73%的股份。

Supercell的创立团队将之后回到公司。A representative for Supercell declined to comment. Representatives for Tencent and SoftBank could not be reached.Supercell的代表拒绝接受回应置评,同时也无法联系到腾讯和软银的代表。



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